Redefining Excellence
Press Release

December 29, 2025

Dalace Acquires LuxeAffection, Becomes Industry Leader

Dalace has officially completed the acquisition of LuxeAffection, the largest adult product online retailer, marking a transformative milestone in the company's history. This strategic acquisition positions the newly formed Dalace Group as the undisputed leader in the industry.

The acquisition brings together Dalace's operational expertise with LuxeAffection's extensive market reach and customer base, creating an unparalleled force in online retail. As part of this historic transition, Dalace has officially rebranded as Dalace Group, reflecting its expanded scope and ambitions.

Following the acquisition, Dalace Group will operate the following portfolio of brands:

Dalace
LuxeAffection
Secret & Sweet
Dollful

The group is also expanding into the Asian market with:

黛蕾丝

"Our focus remains unwavering: to continue delivering streamlined efficiency in online e-commerce while maintaining the highest standards of customer service. This acquisition allows us to serve our customers better than ever before."

Alan King Chief Executive Officer, Dalace Group